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A toad? Really?
You bet! The lowly toad is without question one of the most resourceful creatures on earth. Able to endure extremes of climate and time, and outpace most (non-motorized) predators, the toad can be found almost everywhere on earth.
Toss in a highly refined targeting system which allows this clumsy little troll to precisely acquire and snatch all manner of agile ground and airbourne insects, and you have an unexpectedly effective package.
A proven survivor... consistent, determined, rugged, observant, accurate, adaptive... the toad embodies a humble nobility we can definitely relate to. |
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NobleToad was founded as a freelance entity in 1997 by Todd Johnson, who is the creative force behind all our work.
Rooted in print production, having worked through college as a press operator and paste-up artist, he eventually became Creative Director for a large commercial printer in South Florida.
In 1988 he was recruited up by a cardiac device manufacturer and charged with intl marketing in the MidEast and Asia, traveling to 19 countries and working directly with local Cardiologists and reps to bring new devices to these markets. In this way he gained an understanding of the nuances of messaging to |
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audiences who may have no linguistic or cultural common ground.
Nearing the birth of his daughter (now staff photographer) in 1991 Todd accepted a position with AdTech, recognized among the top 50 medical agencies globally. Over seven years, Todd served as Account Exec and Production Manager for Clients in such advanced arenas as clinical lab equipment, neurology, ophthalmology, cardiology, hyperbaric medicine, medical lasers, orthopaedics, and managed care. With a highly talented team, he helped to conceive and produce many successful campaigns seen in our print and tradeshow galleries. |
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In 1999, Todd joined up with Web entrepreneur Robert Parker to form the core executive team of Digi-Net in Gainesville, FL where he served for 9 years, ultimately becoming Executive VP. As advisor to Parker in steering corporate strategy, he was also instrumental in the branding and design of the User Interface (UI) for their chat, IM, social networking, ecommerce and conversion marketing platforms.
It is also in the late 90's that Todd Johnson met Al Kirby, who was eventually to found ProRanK Studios. This meeting was to prove important to the future of NobleToad and its Clients...
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